![2023 Asia-Pacific Advancement Conference](/sites/default/files/styles/header_tall/public/media/image/APAC23_1920x490_Web%20banner.jpg?h=9720516a&itok=yCB3zLXy)
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Using Career Education to Engage Alumni
As alumni programmes increasingly delve into the world of career education and development, what are the most effective ways of using such programming to attract and involve target audiences? Find out from two alumni engagement professionals with career education portfolios. Nicole Yeasting and Jenn Parsons will reveal the various ways that they have utilised career education. They will discuss what they have learned from broad-based programmes like monthly webinars; in-person events, partnered with career centres; and launching a career and advising service, by alumni for alumni. Attend this session to discover how career education theory and practice can be integrated with alumni engagement strategies—and why careers and alumni engagement professionals value this evolution.
Experience Level: Level 6 - Leadership/Transforming Seasoned Professional
Topics: Alumni Relations
Jenn C. Parsons, Senior Alumni Engagement Manager, The University of Western Australia Nicole Yeasting, Manager, Alumni Career Education, The University of British Columbia
Cross-border Partnership Opportunities to Make Impact and Generate Returns
Driven by both the needs for family successions and the growing recognition of impact investments, more and more mega family foundations and charitable trusts are being created in Asia, with a philosophy that seeks to generate more holistic positive returns in environment, economy, and society. Get insights into how to harness cross-border partnership opportunities to achieve impactful results and generate desired returns.
Experience Level: Level 4 - Senior/Experienced Mid-Career
Topics: Fundraising
Siaou-Sze Lien, Vice President, University Advancement, Nanyang Technological University
Campaign Case Study: Monash's renewed campaign ‘Change it. For Future Generations’
In 2018, Monash University, Australia's largest university, launched its first ever fundraising campaign, "Change it. For Good." aligned to the University's brand platform of #Changeit. The campaign set out to achieve three goals, raise $500M, 50000 donors, and doubling bequest commitments.
Reaching these targets a year ahead of schedule, the decision was made to renew the philanthropic campaign, aligning with the University’s new strategic plan Impact 2030, raising $1B. In July 2022 Monash launched ‘Change it. For Future Generations’, sharpening our focus on the future beneficiaries of our work, and leveraging Monash's brand campaign which asked the question ‘Is this the endangered generation?’
Join Susanne and Gillian to hear more about Monash's campaign journey, where we will discuss the importance of clear campaign messaging, increased collaboration with alumni engagement and university marketing, engaging senior leadership and volunteers, and our key learnings from renewing Monash's philanthropic campaign.
Experience Level: Level 5 - Expert Seasoned Professional
Topics: Marketing and Communications
Gillian Dodgin, Director, Development (Campaign), Monash University
Susanne Williamson, Chief Philanthropy Officer, Monash University
Why Advancement Services is critical to the work of Advancement
The world of advancement is increasingly complex, with a wide range of stakeholders to engage, fundraising goals to meet, and alumni relationships to manage. Advancement Services plays a critical role in supporting these efforts by providing the systems management, data management, prospect research, gift administration, and reporting and data analytics necessary to run successful fundraising and engagement campaigns. This panel discussion will explore the importance of Advancement Services in the world of educational advancement. Our panel of chief advancement officers, all experienced leaders in the field, will discuss the skills and expertise required to succeed in Advancement Services, the challenges facing this function today, and the strategies they use to measure and improve its effectiveness. Through their insights and experiences, we hope to provide attendees with a deeper understanding of the critical role that Advancement Services plays in the success of their institutions.
Experience Level: Level 5- Expert Seasoned Professional, Level 6 - Leadership/Transforming Seasoned Professional
Topics: Advancement Services
Liz Hardy, Chief Advancement Officer, University of Technology Sydney Susanne Williamson, Chief Philanthropy Officer, Monash University Jimmy Buck, Chief Advancement Officer, Deakin University Moderator: Sue Birch, Principal Consultant, Sue Birch Consulting