Hear from 160over90, a global cultural marketing agency, on marketing strategies that drive successful fundraising campaigns at top U.S. universities—and discuss how these strategies can be tailored to the evolving European advancement landscape. This presentation will review best practices for cultivating a culture of philanthropy, crafting compelling cases for support, and even leveraging comprehensive campaigns to elevate your university’s profile. Whether your goal is to move major donors to greater levels of investment, steward the next generation of alumni donors, or strengthen your institution’s brand narrative to bolster appeals, this session promises transferable lessons and invaluable insights.

This session will show you how to use digital storytelling techniques on the web to make students feel something and help them foster a connection with your university. By humanising your bricks and mortar, showcasing real students and their experiences to bring your campus stories to life, you can drive awareness of and loyalty to your institution by making your brand so much more memorable. Inspire students to have an emotional connection with you, and see the impact this can have on your marketing and recruitment efforts.

Looking to raise your fundraising stakes? Join the Kindsight team as they showcase ascend, built by fundraising practitioners for practitioners. ascend, built natively on the Salesforce platform, has been awarded a Framework Agreement by APUC and associated purchasing consortiums for Alumni & Fundraising CRM Systems and Associated Services. Kindsight's Fundraising Intelligence is a whole new era of fundraising which will help you reach your full potential! Find your people, start a conversation, build a thriving community, create a single source of truth. Come see firsthand what we can do to move your fundraising to new levels with our integrated solution and up to the minute information all at your fingertips. Work smarter with ascend. Let us show you first hand how one of our customers - In less than 2 working days was able to review and process 24,049 biographic updates and 27,855 gift transactions for their record breaking $110.8M 2023 Day of Giving. With these features: (1) Comprehensive Donor Database; (2) Data Integration; (3) Prospect Management; (4) Simplified Gift Processing; (5) Direct Debit (6) Mobile and Web Access. Kindsight’s innovative solutions are ushering in a whole new era of fundraising to help Universities and Nonprofits reach their full potential. With real-time fundraising intelligence, personalised and dynamic dashboards, automated workflows, and artificial intelligence- ascend complements the Salesforce platform by providing advancement-specific features for records management, prospect management and gift processing (including automated Gift-Aid processes). Come see firsthand what we can do to move your fundraising to new levels!

With a major wave of innovation and a Total Web Solution announced for Raiser’s Edge NXT by the end of 2025, there’s never been a better time to be a Raiser’s Edge NXT user. Join David Upcraft, Senior Customer Success Manager at Blackbaud, as he shares how universities are raising more funds and streamlining their operations with technology innovations. You’ll hear real life examples from a number of universities who are utilising technology to engage, retain, and expand supporter value

What are the fundamental building blocks necessary to build a sustainable major gifts culture? The Huron | GG+A Global Philanthropy team will explore how institutions can identify and build the programming and infrastructure needed to successfully identify, cultivate, solicit and secure major gifts while creating the culture necessary to sustain major gift fundraising over the long term.

This session will start with the presentation of CASE Awards Individuals will be recognised for their outstanding achievements in contributing to and shaping the education sector and the advancement profession. In this plenary session, you will have the opportunity to hear from a panel of institutional leaders with experiences in different institutional settings and contexts. The conversation will explore the insights they have gained through their leadership experiences and the opportunities and challenges they anticipate for the educational sector.

Alumni volunteering programmes and fundraising opportunities are all too often very separate entities. But what if you could use your volunteering programme to engage and even steward your donors and prospects as a key part of their supporter journey? We will share how we do this at Manchester, our biggest wins and how what we’ve learned has now shaped the way Alumni Relations and Fundraisers are working together. After hearing from us, we will invite the audience to join small groups to share your stories and best practice.<

Delivering high-quality and impactful University mentoring programmes requires a lot of effort to sustain, so ambitions to expand can often feel daunting and impossible. With the demand for mentoring growing extensively over the years, the University of Westminster introduced a brand-new type of group mentoring as an innovative way to bring alumni into the classroom and provide mentoring benefits to hundreds more students annually. In this session we will share how we’ve collaborated with academics to embed mentoring into the curriculum, accessed ‘hard to reach’ students and developed a scalable group mentoring model that can be implemented in any discipline.

Embark on an inspiring journey with us in the session, which is a comprehensive guide, covering strategic planning for different regions in East Asia, the vital functions and benefits of alumni associations, innovative approaches to social media and event planning, and practical insights on collaborating with board members and coordinators. Whether you're a seasoned professional or new to alumni relations, this session promises actionable strategies and valuable knowledge to elevate your approach to alumni association management in the dynamic landscape of East Asia. Join us for an engaging session that will leave you well-equipped for success in alumni engagement.