All Sessions
CASE Europe Annual Conference 2024
Filter By:
Session Type
Topic
Sector
Experience Level
Disciplines
Competencies
73 Results Found
3:30 PM - 4:30 PM GMT
"But my alumni don't fit in the funnel!" Harnessing Marketing and Communications Tools to Deepen Alumni Engagement
As Advancement professionals, we can tell incredible stories, of the transformative impact of philanthropic giving; the lifelong relationships forged at university; and the extraordinary lives our graduates go on to live. This session will explore how we can turn those stories into compelling content, and how that content can drive alumni engagement and lay foundations for fundraising activity and volunteer recruitment. We will apply the most valuable marketing and communications tools – including creative briefs, content strategies and communications plans – to our work in Alumni Relations, Fundraising and Advancement teams, to realise the potential of our institutions’ compelling stories.
Speakers: Joanna McGarry, Assistant Director, Alumni Marketing and Communications, University of Bristol
3:30 PM - 4:30 PM GMT
Strategic Approaches to Effectively Manage Alumni Associations in East Asia
Embark on an inspiring journey with us in the session, which is a comprehensive guide, covering strategic planning for different regions in East Asia, the vital functions and benefits of alumni associations, innovative approaches to social media and event planning, and practical insights on collaborating with board members and coordinators. Whether you're a seasoned professional or new to alumni relations, this session promises actionable strategies and valuable knowledge to elevate your approach to alumni association management in the dynamic landscape of East Asia. Join us for an engaging session that will leave you well-equipped for success in alumni engagement.
Speakers: Selina Wu, International Alumni Officer, University of Glasgow, Matthew Inglesant, Alumni Manager, University of Glasgow
3:30 PM - 4:30 PM GMT
Using playful branding - Creating an Alumni Awards to boost Engagement
In 2022 Cardiff University launched The 30(ish) Awards – to celebrate the achievements of alumni who have made a positive contribution to their community, and all before they hit 30. Well, 30(ish).
Designed to recognise the change-makers, innovators, and rule-breakers in the Cardiff University alumni community, there was an overwhelming response. Over the past two years, the alumni relations team has awarded 70(ish) winners and amassed more than 600 nominations and counting, as we continue to receive applications for the 2024 awards.
Designed to fit with alumni relations aims, wider University strategy and ‘Civic Mission’, the awards have boosted internal engagement with alumni relations, opened up alumni engagement opportunities across the University and generated prospect leads and content for a variety of communications/marketing materials.
Speakers: Emma Lewis, Alumni Engagement Officer, Cardiff University, Nick Davies, Alumni Engagement Officer, Cardiff Business School
3:30 PM - 4:30 PM GMT
Empowering Senior Leaders Outside the Development Office to Maximise Fundraising Impact
In an environment where fundraising and development are not widely prioritised across institutional departments, it is key to engage senior leaders in a way that makes them feel invested in the mission. Whether it’s collaborating with those in a specialised field, or perhaps the wider academic staff, cross-team collaboration results in greater impact. Join this session to learn strategies for cultivating these internal relationships to help senior leaders feel empowered to get involved.
Maynooth University’s Gordon Jamieson will join us to share his experience in working with academic colleagues across campus to strengthen the impact of the university’s advancement goals.
Speakers: Helen McIlveen, Senior Vice President, CCS Fundraising, Gordon Jamieson, Senior Development Manager, Maynooth University
3:30 PM - 4:30 PM GMT
Cracking the mentoring code: how to scale your mentoring programme through classroom collaborations and reach the students who need you most
Delivering high-quality and impactful University mentoring programmes requires a lot of effort to sustain, so ambitions to expand can often feel daunting and impossible. With the demand for mentoring growing extensively over the years, the University of Westminster introduced a brand-new type of group mentoring as an innovative way to bring alumni into the classroom and provide mentoring benefits to hundreds more students annually.
In this session we will share how we’ve collaborated with academics to embed mentoring into the curriculum, accessed ‘hard to reach’ students and developed a scalable group mentoring model that can be implemented in any discipline.
Speakers: Zurria Qureshi, Mentoring Manager, University of Westminster
3:30 PM - 4:30 PM GMT
Event Management 101 - Strategies for success
Speakers: Emma Darwin, Founder, Assemble Events, Amy-Beth Jordan, Events Manager, University of Glasgow
3:30 PM - 4:30 PM GMT
Revolutionizing Communication: A New Era of Advancement in International Schools
This roundtable will explore how International Schools' advancement strategies adapt to new technologies and emerging educational trends. It will focus on the impact of recent technological disruptions and the rise of global educational movements. Participants will discuss how Advancement teams can utilize these changes to enhance academic excellence, foster cross-cultural understanding, and align with the school's mission. The aim is to emphasize the importance of evolving with changing technologies and trends, crucial for the growth of International Schools in a dynamic educational environment.
Speakers: Cynthia Hall, Director of Admissions and Advancement, Amerian School of Milan
3:30 PM - 4:30 PM GMT
Ups, Downs and Lots of Learning: A Year as a New Fundraising Team Manager
I was ready to take my next career step...but it hasn’t been easy! Like when my whole team quit... I’ll share key learnings from my first year as a fundraising team manager.
For those hungry for a new challenge, we'll delve into preparing for a leadership role. For fellow managers, you may recognise shared struggles and spot opportunities or solutions.
We’ll cover building a motivated and cohesive team, implementing a new strategy and creating a data-driven programme.
You’ll leave informed about the good, the bad and the ugly, but reassured that it’s possible for the good to outweigh the rest.
Speakers: Jessica Constable, Strategic Philanthropy Manager, University of Glasgow
3:30 PM - 4:30 PM GMT
How to Navigate Trust & Foundation Fundraising in a University Setting
This session is for trust and foundation fundraisers who are new to Higher Education and for fundraisers who would like to learn more about the methodology of trust and foundation fundraising. Two experienced Higher Education trust and foundation fundraisers will explain how to navigate the university internally and how to maximise academic interactions. And two trust and foundation fundraisers who are relatively new to the Higher Education sector will discuss the difference in approach they have found from the charitable sector and how they learnt best practice from peers at other universities.
Speakers: Sarah Flew, Deputy Director of Development, Imperial College London, Paul Tyack, Director of Advancement, Newcastle University, Frankie Spickernell, Head of Trusts and Corporate Philanthropy, University of Liverpool, Helen Bradley