All Sessions
Major Gifts Strategies Spring 2025
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14 Results Found
1:00 PM - 2:15 PM EST
Welcome, Faculty Introductions, Conference Overview, and Current Trends in the Philanthropic Landscape
Join conference leadership to meet the faculty, review conference highlights and learn how to make the most out of our time together. Then we’ll dive right into a session gleaning insight on the education landscape, trends in philanthropy, and topics of interest to all attendees via an interactive faculty panel. Topics will be sourced from the faculty and from your answers in the preconference survey. Come ready to share what you are experiencing at your institution.
Speakers: Rodney Grabowski, Sr Vice President for Advancement & Partnerships; CEO UCF Foundation, University of Central Florida, Jeff Schoenherr, Associate Vice President of Medical and Health Sciences Development, West Virginia University Foundation, Ruth Maffa, Executive Director of Development, Brandeis University, Heather Foss Thomas, Assistant Vice President for Central Development, University of Maryland
2:45 PM - 3:45 PM EST
The Art of Discovery: Unlocking Donor Potential for Strategic Growth
When you hear "discovery and qualification," you might think of simply identifying prospects and gauging their potential—but there's a whole world of opportunity beyond that! In this dynamic session, we'll dive into the art of discovery, exploring the untapped insights hidden within your donor profile, aligning your organization's needs with donor passion, and sharpening the tools in your Gift Officer Toolkit.
You'll learn new strategies to spark meaningful first conversations, master the skills to qualify (or disqualify) new prospects, and confidently guide them toward more strategic, high-impact discussions. Get ready to elevate your approach and unlock new pathways to success!
Speakers: Heather Foss Thomas, Assistant Vice President for Central Development, University of Maryland
4:00 PM - 5:00 PM EST
Portfolio Management
How do you manage your prospect and donor portfolio? Is it a daily priority? Are you actively creating strategies to move relationships forward? We all know our portfolios are the indispensable factor that makes our work successful; however, do we spend enough effort properly managing them? It doesn’t matter the type of prospects you work with, let’s spend some time discussing ideas for successful portfolio management and how to make our work more effective.
Speakers: Jeff Schoenherr, Associate Vice President of Medical and Health Sciences Development, West Virginia University Foundation
4:00 PM - 5:00 PM EST
Moves Management Strategies
You've organized your portfolio and now you are facing the task of crafting next steps for each stage - from qualification through stewardship. How do you move from one stage to the next - and then the next? And on top of that, devise a custom-tailored strategy for each prospect? Let's talk about best practices and tried and true tips for smoothly transitioning for success.
Speakers: Ruth Maffa, Executive Director of Development, Brandeis University
9:30 AM - 10:30 AM EST
Mindset and Habits of Highly Effective Gift Officers
The most important factor in success (or lack thereof) as major gift officer is YOU. With the right attitude, hard work and by forming the right habits you can dramatically increase your chances for success. How you approach, plan, execute and track your work matters. This session will help you identify the characteristics, competencies, and habits of highly successful gift officers - but it all starts with having the right mindset, outlook and approach.
Speakers: Jeff Schoenherr, Associate Vice President of Medical and Health Sciences Development, West Virginia University Foundation
11:00 AM - 12:00 PM EST
Workshop: Pivot Techniques
We've all been faced with the challenge of having to pivot on the spot - whether during a meeting - or afterward when we've been turned down by a donor. What can we do in the moment, and what can we do to bounce back from a rejection with a new plan of action? We will share stories of how we have turned a corner or changed direction altogether as a way to continue the conversation with a prospect or donor.
Speakers: Ruth Maffa, Executive Director of Development, Brandeis University
11:00 AM - 12:00 PM EST
Rethinking Stewardship: Elevating Donor Relationships for Lasting Impact
What’s the real difference between simply thanking donors and truly stewarding them? And how does meaningful stewardship drive deeper engagement and greater impact?
Whether you have the support of a dedicated stewardship team or you’re managing donor relationships on your own, stewardship is the heartbeat of philanthropy. Yet, too often, it’s treated as an afterthought—something that happens at the end of the giving cycle. But what if we flipped that model? What if we started stewarding prospects before they reach their full giving potential?
In this session, we’ll explore how to balance active fundraising with intentional stewardship, uncover the key elements that separate exceptional stewardship from the ordinary, and reveal what donors really want from their philanthropic relationships.
Speakers: Heather Foss Thomas, Assistant Vice President for Central Development, University of Maryland
1:30 PM - 2:30 PM EST
Fundraising Campaigns: Who, What, Why, and When?
It is often said, if an institution is not currently in a campaign, it is planning for one. During this session we will discuss the various types of fundraising campaigns, structures and components of a typical campaign, sample timelines, collaborating with volunteers, and why campaigns are important. Whether you have campaign experience or you are looking forward to participating in your first, let’s examine the components that make campaigns an exciting time at our institutions… and how you can participate!
Speakers: Jeff Schoenherr, Associate Vice President of Medical and Health Sciences Development, West Virginia University Foundation
1:30 PM - 2:30 PM EST
Bridging Campus & Industry: Maximizing Partnerships
Collaboration between higher education institutions and industry partners presents a wealth of opportunities for fundraising and strategic advancement. This session will explore best practices for engaging campus stakeholders, corporate sponsors, and industry leaders to drive philanthropic support and create mutually beneficial partnerships. Attendees will gain insights into aligning institutional priorities with industry interests, leveraging faculty expertise, and fostering long-term relationships that lead to increased funding opportunities. Real-world case studies and actionable strategies will equip participants with the tools to build and sustain impactful partnerships.
Speakers: Rodney Grabowski, Sr Vice President for Advancement & Partnerships; CEO UCF Foundation, University of Central Florida
3:00 PM - 4:00 PM EST
The Art and Science of Fundraising: Making the Ask
Fundraising is a combination of art and science: being a good listener, showing empathy, and validating your donor's thoughts and feelings. At the same time it requires the discipline of moves management, metrics, and tried and true strategies. But how do you do both? We'll examine how and why the best approach to closing a gift most frequently requires stepping back and ensuring
you are tapping into your toolbox - and paying attention to clues and cues from your prospects.
Speakers: Ruth Maffa, Executive Director of Development, Brandeis University