Program
The Social Media & Community conference is scheduled for March 18-20, 2024. Registration opens at Noon (local time) on March 18 and the conference will adjourn at Noon on March 20.
Wednesday, March 20, 2024
8:30 AM - 9:30 AM ET
Breakfast and Trends
Enjoy breakfast while discussing social media trends and platforms with colleagues.
Plenary
9:30 AM - 10:30 AM ET
How to Stop Running from Your Analytics Reports
Do you get a little nervous when thinking about marketing analytics?
Oh, snap, how do I create a social media analytics report?
How soon is my next vacation? HELP.
In this session, we will learn how to create a social media analytics performance report, identify which marketing metrics to start tracking, and identify what your goals should be! Discover how social media d-a-t-a ? can help you engage new audiences and how to stop being afraid of spreadsheets ? we've all been there before!
Join us as we walk through a practical example, step-by-step, showing you exactly what to look for, how to read an analytics dashboard, and how to think critically about it.
Lastly, find out how to present your campaign analytics reports! ?
Oh, snap, how do I create a social media analytics report?
How soon is my next vacation? HELP.
In this session, we will learn how to create a social media analytics performance report, identify which marketing metrics to start tracking, and identify what your goals should be! Discover how social media d-a-t-a ? can help you engage new audiences and how to stop being afraid of spreadsheets ? we've all been there before!
Join us as we walk through a practical example, step-by-step, showing you exactly what to look for, how to read an analytics dashboard, and how to think critically about it.
Lastly, find out how to present your campaign analytics reports! ?
Speakers: Sebastian Troitino, Digital Marketing Manager, Lee College
Competencies: Industry or Sector ExpertiseStrategic Thinking
Plenary
11:00 AM - 12:00 PM ET
Campus-Wide Well-Being (Yes, You Too)
Let’s wrap things up on a positive note! We all know that this work can be emotionally draining and mentally exhausting. In this interactive session, we will discuss approaches and resources that are important to share with our communities, and also some that are important for social media managers to practice.
Speakers: Alexa Block, Associate Director of News and Strategic Content, Pomona College, Erica Colaianne, Director, Social Media, University of Michigan, Ann Arbor, Chelsey Holts, Director of Content Strategy, University of North Carolina-Chapel Hill, Sebastian Troitino, Digital Marketing Manager, Lee College
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