How can artificial intelligence make daily tasks your small team does more efficient? Integrating AI into your workflow benefits the frequency and quality of the content your marketing/communications team produces. Programs such as ChatGPT and Bard, as well as in-app AI tools in the Adobe Suite, Canva, and more, can play a role in every MarCom task—from writing an effective social media caption to publishing a professional podcast. Partner with your school's IT department to understand and establish guidelines for your organization’s safe use of AI. With the support of IT, maximize your use of AI and strategize to be prepared for future emerging technologies.

Reddit is often dismissed as the wild west platform. Users have quirky or obscure usernames, it's not as pretty as the big three, and it can be full of misinformation. Whether you like it or not, future and current students are on Reddit, talking and asking questions about your school. This presentation will explore how UCalgary Law uses Reddit as a social listening tool, to answer questions from future students, and to dispel misconceptions about our school in a very non-market-y way...all while using our actual name! (And the only law school in Canada to do so.)