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CASE District VII Connect West Conference 2023 Header

All Sessions

District VII Annual Conference 2023
CASE District VII Connect West Conference
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Session Type

Topic

  • Communications & Marketing(7)
  • Fundraising(5)
  • Organization & Management(2)

Sector

Experience Level

Disciplines

  • Advancement Services(9)
  • Alumni Relations(10)
  • Communications and Marketing(11)

Competencies

  • Business and Financial Acumen(15)
  • Emotional Intelligence(18)
  • Global and Cultural Competence(16)
  • Industry or Sector Expertise(26)
  • Integrity and Professionalism(23)
  • Leadership(26)
  • Relationship Building(32)
  • Strategic Thinking(35)
47 Results Found
Tuesday, March 21, 2023
8:30 AM - 9:30 AM PT

The Ultimate Content Repurpose

After producing a 30-minute episode about Southern Utah University with Amazon Prime's The College Tour, we turned that one video into 9 blog posts, 5 video ads, 14 print ads, 20 digital ads and dozens of social media posts. Repurposing marketing assets using a content scaling strategy saved time, resources, and put our brand in front of new audiences, in new ways, at different stages of the marketing funnel. In this session, you will learn how to build evergreen content and extend the life of existing projects, all while infusing storytelling into your marketing efforts.
Speakers: Lexi Carter, Assistant Director of Marketing, Southern Utah University, Nikki Koontz, Assistant Vice President of Marketing Communication, Southern Utah University
Competencies: Integrity and ProfessionalismRelationship BuildingIndustry or Sector ExpertiseStrategic Thinking
Topics: Branding
Communications and Marketing
Tuesday, March 21, 2023
8:30 AM - 9:30 AM PT

Developing and Implementing an Effective ‘Grow Your Own’ Talent Strategy

Recruiting advancement talent is becoming more and more competitive, making the development and growth of internal staff even more essential. Join leaders from UC Riverside Advancement to discuss collaborative efforts between supervisors, department heads, and HR leadership to support professional growth of staff – including onboarding new colleagues, employee engagement, professional development initiatives, and mentoring.
Speakers: Johnny Cruz, Associate Vice Chancellor & Chief Communications & Marketing Officer, University of California, Riverside, Kim McDade, Chief Financial & Administrative Officer, University Advancement Administration, University of California, Riverside
Competencies: Strategic ThinkingLeadership
Advancement Services
Tuesday, March 21, 2023
9:45 AM - 10:45 AM PT

Leveling Up: Leading Service Teams to Organizational Excellence

Session Description: The technological landscape has dramatically changed the way Advancement teams work together. Oftentimes, the service teams supporting the front-facing business have not kept up with organizational changes and demands. Updating skills, setting expectations, and shifting team culture in ways that make staff feel valued, respected, and safe can be tricky. This session focuses on how leaders can help team members “level up” in ways that lead to higher productivity, more professionalism, and better flexibility to meet future needs.
Speakers: Robyn Doughty, Director of Data Quality & Management, University of California – Berkeley, Orsolya Nadasdi, Associate Director, Data Quality and Management, UC Berkeley
Competencies: Integrity and ProfessionalismIndustry or Sector ExpertiseStrategic ThinkingLeadership
Advancement Services
Tuesday, March 21, 2023
9:45 AM - 10:45 AM PT

Reaching Diverse Audiences

Session Description: With the shifting demographics in the US, it is imperative that marketing and advancement teams know how to develop relevant messaging to the new "multicultural mainstream". In this session, participants will learn how to effectively communicate with all segments of the population based on both demographic and psychographic segments.
Speakers: Pamela Bishop, Senior Director of Marketing and Communications, Equity, Diversity, & Inclusion, The University of Utah
Competencies: Global and Cultural CompetenceRelationship Building
Topics: Branding
Communications and Marketing
Tuesday, March 21, 2023
9:45 AM - 10:45 AM PT

Parents Are A Piece Of The Puzzle

As our student population changes, so too must our approach in engaging parents. Additionally, parents have access to numerous sources of information that can be conflicting and may lead them to feel disconnected from campus. This session will help you develop a year-round parent engagement and communication strategy that builds trust in the institution, creates meaningful volunteer experiences, and generates support for key initiatives. Learn how to bring parents into the conversation and pipeline early on and engage with them throughout their “time” on campus. Alumni and development professionals will share how this partnership works through strategic cross-campus collaboration.
Speakers: Cari DuBois-Wright, Associate Director of Development, Parent Giving, University of California Davis, Erin Mross, Assistant Director- Parent and Student Engagement, University of California Davis
Competencies: Global and Cultural CompetenceRelationship BuildingStrategic Thinking
Alumni Relations
Tuesday, March 21, 2023
9:45 AM - 10:45 AM PT

Growing Alumni Volunteerism Near and Far Using Online Engagement Systems

Session Description: At San Francisco State University, we've seen exponential growth over the past years in the number of alumni and friends who volunteered with the Alumni Association, from 25 in 2015 to 150 in 2022. We'll share our strategic growth practices that produced higher engagement over the years despite the small but mighty size of our team of 6 full-time professionals tasked with outreach to reach out to nearly 300,000 contactable alumni.
Speakers: Nicole Lange, Associate Vice President of Alumni Relations and University Engagement, San Francisco State University, Senem Ozer, Associate Director, Alumni Relations & Annual Giving, San Francisco State University
Competencies: Integrity and ProfessionalismRelationship BuildingLeadership
Alumni Relations
Tuesday, March 21, 2023
11:00 AM - 12:00 PM PT

Closing Plenary with Chancellor Carol T. Christ

A celebrated scholar of Victorian literature, UC Berkeley Chancellor Carol T. Christ is a seasoned professor and administrator who is also well known as an advocate for quality, accessible public higher education. In this conversation, Chancellor Christ will reflect on her leadership as chief executive of multiple institutions, lessons learned across a 30+ year career, and the priority placed and passions drawn from her work in advancement. Moderated by Emily Rankin, Assistant Vice Chancellor of Development, UC Riverside, and CASE District VII Cabinet Chair. To ask Chancellor Christ questions, submit them from this link
Speakers: Carol Christ, Chancellor, University of California, Berkeley

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