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CASE Europe Annual Conference 2023
CASE Europe Annual Conference 2023
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2:45 PM - 3:45 PM UK Time
Social Media Crisis Communications: The Good, the Bad and the Ugly
'Crisis communications' provokes images of fires, floods, cyber-attacks and other major incidents; but increasingly, university crisis comms are reputational incidents that originate, or largely play out, on social media. Student grievances, stakeholder complaints, pile-ons...we've all been there. In this interactive panel session - under strict Chatham House rules - we'll share case studies of when social media crisis comms management went right, when it went wrong, and the lessons we've learned. We'll also think about how we can support staff on the frontline and how on earth to maintain an authentic voice on social platforms in the face of increasing scrutiny.
Speakers: Jo Hutchinson, Deputy Director of Advancement, Guildhall School of Music & Drama, Martyn Edwards, William Ancell, Digital Manager, Scotland’s Rural College, Kenon Man, Deputy Director of Marketing, University of Nottingham
2:45 PM - 3:45 PM UK Time
Volunteering for Impact: Tackling University Equality, Diversity and Inclusion Challenges
Unlock the potential of your alumni community to support your EDI efforts! Join our session to discover how the University of Nottingham is collecting the data needed to drive meaningful strategic change and working collaboratively with alumni and supporters to address the university's EDI challenges. Learn practical strategies, hear case studies and best practices for leveraging the passion and expertise of your volunteer network.
Speakers: Rachael Green, Head of Volunteering and Advocacy, University of Nottingham, Stephanie Baxter, Volunteering and Advocacy Manager, University of Nottingham
2:45 PM - 3:45 PM UK Time
Building a Culture of Content Creation: How to Maximise Your Audience Engagement
Collaboration is at the heart of generating authentic and engaging social content that speaks to your alumni and supporter audiences. Brought to life with case studies from alumni engagement, fundraising and stewardship, in this honest and practical session, we’ll share learnings that enabled our team to create a consistent and robust social media strategy with impactful stories that showcase the University of Glasgow community. We’ll provide techniques to upskill your team and demystify social media, helping you understand your audience and how to reach them. Build the knowledge (and evidence) to stop doing what doesn’t work and focus on creating.
Speakers: Rosie Simm, Alumni Officer (Groups & Networks), University of Glasgow, Edith Ault, Digital Content Officer, University of Glasgow, Angharad Jones, Alumni Officer (Colleges & Schools), University of Glasgow
2:45 PM - 3:45 PM UK Time
Mergers and Acquisitions. the Trials, Tribulations and Triumphs of Warwick’s Journey to Build an Integrated Development and Alumni Engagement Team After a Restructure
In 2020 Warwick merged two very separate Development and Alumni Engagement teams, each at very different stages of evolution. A new strategy was needed, along with a new team culture, built on collaboration and trust. During this session, Deputy Directors for Alumni & Supporter Engagement, and Philanthropy, will share how they approached building an integrated team with a collaborative vision and strategy that now - almost three years on - is in the process of planning for a major institutional campaign, giving insight into the use of Objectives and Key Results (OKRs) and Behaviours projects delivered along the way.
Speakers: Andrea Crowley, Deputy Director of Development (Alumni & Supporter Engagement), University of Warwick, Natalie Lloyd, Deputy Director of Development (Philanthropy), University of Warwick
3:45 PM - 4:15 PM UK Time
Institute Alumni Gathering
Alumni from our Institutes (Spring Institute in Educational Fundraising, Alumni Relations Institute and Marketing & Communications Institute) are invited to a networking opportunity hosted by Institute Faculty.
4:15 PM - 5:15 PM UK Time
Key Session: Scaling Engagement through Artificial Intelligence
With our alumni communities growing at exceptional rates and resources continually stretched, how do we use evolving technology to scale opportunities for our global communities? The London School of Economics recently launched a new tool, Ask an Alum which connects students and alumni through an AI-led solution, making global matches at scale.
In this session, Ceri Jones, Head of Alumni Engagement at LSE and Wallis Spence, Alumni Engagement Projects Manager at LSE will describe how they’re using this exciting technology to scale engagement and create partnerships across campus and Max Leisten, CEO of Protopia, draws the curtain back on AI to demonstrate how technology can help us work smarter and make more valuable connections globally.
In this session, Ceri Jones, Head of Alumni Engagement at LSE and Wallis Spence, Alumni Engagement Projects Manager at LSE will describe how they’re using this exciting technology to scale engagement and create partnerships across campus and Max Leisten, CEO of Protopia, draws the curtain back on AI to demonstrate how technology can help us work smarter and make more valuable connections globally.
Speakers: Ceri Jones, Head of Alumni Engagement, LSE Philanthropy and Global Engagement (PAGE), Max Leisten, Founder and CEO, Protopia, Wallis Spence, Alumni Engagement Projects Manager, LSE Philanthropy and Global Engagement (PAGE)
8:00 AM - 8:45 AM UK Time
What’s your hook? The importance of first-party data in your 2024 marketing strategy
First-party data is the most reliable data we have access to as higher education marketers but tracking restrictions are tightening and prospective students are less likely than ever to hand Universities their personal data in the pre-application stage. In this session, we’ll explore the challenges student recruitment and marketing teams face in collecting first-party data and delivering personalised experiences to pre-applicants. We’ll look at best practices, real-world examples and discuss how we can develop creative and compelling value exchanges for prospective students. What’s your hook?
Speakers: James Brown, Head of Client Services, Net Natives
8:00 AM - 8:45 AM UK Time
Reimagining Alumni Events: Strategies for Global Connection and Engagement
With alumni spread across the globe, how do we create events that resonate, connect, and engage? Join us to explore the unique challenges and opportunities of organising alumni events that transcend geographical boundaries. Share your experiences, innovative strategies, and the hurdles you've faced in creating meaningful events that connect alumni both locally and globally. This is a chance to connect with fellow alumni professionals, exchange ideas, and gain insights that can inspire and transform the way we approach alumni events. Together, we'll delve into the future of alumni engagement, fostering a community of collaboration and innovation.
Speakers: Daniel Marrable, Founder and CEO, Forumm
8:00 AM - 8:45 AM UK Time
Building a Thriving International Alumni Community in 2023
Here’s an interesting statistic from a survey of 130+ higher-ed institutions in the UK. When asked how connected alumni felt with their university (on a scale of 1-10), the average rating was a mere 4.8. Furthermore, only about 9% of the alumni surveyed have made a donation to their university. How can our industry reverse this downward trend by building alumni communities and a healthy pipeline of loyal donors? That’s exactly what we’ll discuss during our roundtable session. Join us for a continuation of our previous session. This is your opportunity to exchange and brainstorm ideas with like-minded professionals working towards a common goal.
Don’t miss out!
Speakers: Jonathan John, SDR Manager, Almabase, Stephen O'Neill, Account Director, Blackbaud
8:00 AM - 8:45 AM UK Time
Roundtable: Why understanding DEI in Marcomms should be a prerequisite for universities’ successful brand positioning?
Marcomms teams play a pivotal role in representing their institution’s mission and values. Equally, marketing and communications campaigns are most effective when created and delivered by teams that are representative of the audiences they seek to engage.
How can Marcomms colleagues support their institutions’ efforts to cater for and attract a growing diverse audience? Are there opportunities in gathering insight from widening participation campaigns/processes? Should we look beyond the HE sectors for inspiration and aspiration? Or do we need to enhance our recruitment processes?
This 45-minute dialogue aims at exploring the link between DEI and Marcomms and equipping marketing and communications teams with a range of innovative ideas and opportunities to help drive a sense of belonging within our university communities.
Speakers: Jen Middleton, Deputy Director of External Communications,, The University of Edinburgh, Mark Garratt, Director of Marketing, Communications and Recruitment, Anglia Ruskin University (ARU), Chair CASE Europe Universities Marketing Forum and Chair, University Centre Leeds and Board Member, Luminate Education Group