This session will provide an opportunity to see the profession of advancement from multiple disciplinary perspectives. How do leaders approach different situations based on their role at the institution? What advancement challenges are similar and what are different? What are opportunities for better integration across advancement functions? Using some fictitious cases, this session will build your understanding of integrated advancement and how together we can better champion our institutions, no matter where our position sits within the institution.

Delegates from the UK & Ireland are invited to a networking opportunity hosted by the UK & Ireland Cabinet, to learn more about the work of the Cabinet.

Delegates from Continental Europe are invited to a networking opportunity hosted by members of the Continental Europe Cabinet.

How can job sharing unlock the staff recruitment, retention, and equality challenges in your organisation? The demand for flexible and part time working continues to increase, yet only 0.3% of workers job share. This session will draw on our lived experience of a six-year job-sharing journey, and that of collaborative learning and reflection undertaken across our institution, whilst drawing on the perspectives and insights of participants, to create and share best practice and practical tools to demystify and support effective job sharing. Advancement could be a beacon of flexible working opportunities if we can collectively create a forum for collective action and share our learning across the sector.

We know that there’s a direct correlation between fundraising investment and results. The recent CASE Ross survey reported that the clusters between ‘Fragile’ to ‘Moderate’ seem to be flatlining on income and the average number of fundraising staff has gone down by 2%.  However, investment in ‘Elite’ and ‘Established’ institutions staffing has increased. Whether you are making the case for resources to build and sustain a development programme at the early stages or to grow and transform your institution through a major campaign, C&C will share insights from their experience with clients across the globe and themes drawn from over 20 Cairney Conversations with Vice-Chancellors and Chief Development professionals on how they have made the case. You will also hear a live case study on how one organisation has approached investment successfully. Bring your ideas, case studies and experience for an interactive session resulting in the top 3-5 key elements to make the strongest case for investment and the best approach to achieve success.

If you've ever watched a scene from a major blockbuster, suspenseful drama, or horror classic with the score removed, you will know how clearly this illustrates the impact, resonance, and transformational role that music plays in film. Understanding the key role your campaign plays in your institution is just as important, but not nearly so easily illustrated. This session will provide a novel perspective on how to think about, frame, and articulate your campaign plan to internal stakeholders, and explores how when composed successfully, it can ensure that your university has a powerful and lasting impact on its audience.

Do you aspire to unlock the true strategic power of marketing to drive performance in your institution? To deliver transformative impact on your institution’s brand and reputation, or in student recruitment, stakeholder and supporter engagement, fundraising, and commercial performance (and for that to be recognised by your colleagues - and Executive team - to increase your influence in shaping your institution’s future)? Just imagine the power of your - or your team's - marketing efforts when equipped with the knowledge, tools, and confidence to build a high-level marketing strategy from scratch…In this masterclass session, we’re going to unpack the ongoing challenges marketers face in this industry - and across all industry sectors - and how you can help to move your institution away from reliance on expensive agencies or consultants (like us!) to embed effective strategic marketing capabilities in-house, by guiding you through an industry-designed framework that delivers results for marketers globally. 

Through the customer voice, this session will demonstrate how Blackbaud is a Social Impact business providing software & services, partnering with not-for-profit businesses to maintain their Social Impact missions through nurturing philanthropic relationships between people & organisations using smart models of data & technology.

This is an interactive session that will take you on a typical communication journey from the perspective of one of our alumni. Giving real-life and ‘real-time’ examples, this session will walk you through the (often painful) process of keeping our communications strategic, and therefore more closely aligning the alumni relations and fundraising objectives of our department. With limited staff, time and budget, this session will also explore how you can best utilise your communications to accomplish several goals at once.

A winning content strategy is one which gives your audience exactly what they’re looking for when they are looking for it - we all know this, it’s not a secret. But how do you know if you’ve got one? Your audience are prospective students. Again, not a secret. But it’s the ‘when’ part of this that becomes a bit more interesting. Can you genuinely say that you know when your audience is looking for what they need? Just like Stanley Kubrick did with his groundbreaking film ‘2001: A Space Odyssey’, let us take you on a journey to give you an unprecedented exploration into when students are engaging with online content and a futuristic, accurate detailing of what they are looking at in particular. We will lift the lid on how students are engaging online and how this insight can be used to improve the performance of university websites, properly and effectively measure the performance of your content, create personalised content journeys and drive an increase in conversions. Takeaways from the session: (1) Detailing the power of your website content and how to use it differently at every single stage of the student recruitment process through understanding user behaviour. (2) Using personalised content to create and continue a data-informed dialogue, away from your website and into further comms. (3) Personalisation in action - practical tips to how you can use engagement data to show applicants that you truly get them and yours is a university to which they can belong.