Programme Schedule
Tuesday, August 27, 2024
Welcome
1:00 PM - 1:30 PM GMT
Welcome to CEAC 2024
Speakers: Sue Cunningham, President and CEO, Council for Advancement and Support of Education, Helen Litvak, Director of Brand & Marketing, King's College London.
Plenary
Plenary
2:45 PM - 3:45 PM GMT
Next Generation Engagement: Horizon scanning opportunities and threats for future Advancement
The education sector is changing, and changing fast. There may always be a place for more traditional engagement, but in a disruptive and internationally competitive market, what are the challenges and opportunities that we will face in the next few years? And what do we need to do now to give ourselves the best chance of future success? With a focus on the experiences that future generations of students and alumni may expect, this session will focus on innovation, integration across our disciplines and the transformative impact that successful advancement can achieve now and in the future.
Speakers: Paul Tyack, Director of Advancement, Newcastle University
Track Session
4:15 PM - 5:15 PM GMT
AI in Marketing and Communications. Explore the transformative potential and practical applications of Gen AI sharing use cases, case studies and discussing how AI could be used in your institution.
In this session on AI and Generative AI we will explore the transformative potential and practical applications within marketing and communications in Higher Education. With a focus on broadening your understanding of AI and Generative AI capabilities, we will highlight specific use cases that illustrate the application of AI, and key risks that should be considered in implementation. We will discuss where AI could be leveraged in your own institutions.
Speakers: Andrea Turley, Director, Education, Deloitte, Chris Bunker, Director of the GPS AI Exploration Lab, Deloitte, Simon Tam, Leader Deloitte Education AI Practice, Deloitte
Track Session
4:15 PM - 5:15 PM GMT
Building momentum and keeping it alive: rolling out new initiatives in Alumni Relations with a lot of stakeholders
Alumni Relations in large institutes involve many teams on various levels. You need strong engagement from all those stakeholders to launch new initiatives (e.g. an online Alumni Platform). Sustaining enthusiasm post-launch is even more challenging. We'll explore tailor-made tactics, to introduce change and new initiatives across the entire institute, while ensuring everyone feels involved and avoiding a top-down narrative. How do we foster shared responsibility and co-creation, sustain engagement as novelty fades, and ensure universal buy-in when presenting opportunities, not obligations?
Speakers: Niels Decoster, Community Information Manager, KU Leuven, Rachel Bray, Head of CERN Alumni Relations, CERN, Andy Adams, Alumni Relations Specialist, University of Luxembourg
Track Session
4:15 PM - 5:15 PM GMT
Harness the Power of Predictive Modeling to Increase Annual Fund Acquisition, Retention and Revenue
Learn how the University of St. Andrews applied data science tools to its alumni/supporter database to improve their existing segmentation strategies for Legacy and Annual Giving campaigns, event invites and feasibility surveys. The University built custom predictive models and used the scores to identify the best constituents for inclusion within their data-driven initiatives; to help improve performance, response rates and ROI. During the session we will discuss the underlying challenges that motivated this work, review at a high level the modelling and segmentation strategies that were employed and present the tools used to measure success.
Speakers: John Sammis, Senior Vice President, Data Analytics, CCS Fundraising, Neil Tolland, Database & Analytics Manager, Development, University of St Andrews, Jacqueline Whalen, Annual Giving Manager, University of St Andrews
Track Session
4:15 PM - 5:15 PM GMT
Lessons Learned: Insights from Three Years of International Fundraising in the USA, UK, and Sweden
The University of Helsinki launched a new international fundraising and alumni project in 2020, amid the COVID pandemic. Whilst the quantitative success of the project in terms of donations is not staggering, we have gained a vast amount of knowledge concerning foundations, events, tools and reaching out to private individuals. During this session we will unpack the lessons learned from the project. We will discuss our overarching strategy, shed light on the diverse initiatives trialed, and share our progress. We hope to encourage an active and open dialogue with session attendees about the best practices for international fundraising.
Speakers: Jasmin Etelämäki, Liaision Manager, Fundraising, University of Helsinki, Adam Pratchett, Liaison Manager, University of Helsinki
Track Session
4:15 PM - 5:15 PM GMT
Value Propositions: A Strategic Approach to Alumni Relations
Alumni relations professionals know that building a life-long community of alumni and engaging them strategically can benefit our institutions and our alumni. The challenge, however, is understanding our institution’s community and creating an alumni program that reflects the values and needs of both the institution and the community. Creating a proper value proposition helps not only to develop a successful strategy and program, but also to gain supporters and advocates for the alumni cause.
Speakers: Jovana Panic, Head of Alumni Relations, European School of Management and Technology, Sandra Rincon, Researcher, Author and Trainer, Tilburg University
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