Programme
Thursday, May 11, 2023
9:30 AM - 9:45 AM CEST
Welcome from CASE, NHH (Venue Host) and Conference Chair
Speakers: Barbro Kolbjørnsrud, Career & Employability Coordinator, University of Oslo, Norway, Sue Cunningham, President and CEO, Council for Advancement and Support of Education, US, Øystein Thøgersen, Rector, Norwegian School of Economics (NHH), Norway
9:45 AM - 10:15 AM CEST
Fairness Across the World
A study into people’s fairness and beliefs, where 65,000 individuals from 60 countries make real distributive choices. The report establishes causal evidence on the role of the source of inequality and efficiency considerations for inequality acceptance and illustrates people's beliefs about the main sources of inequality and the cost of redistribution. This session will explain how people's fairness views relate to various country characteristics, showing that there are striking differences between developed and developing countries in both fairness preferences and beliefs.
Speakers: Alexander Wright Cappelen, Deputy Director of the Centre of Excellence FAIR, Norwegian School of Economics (NHH), Norway
10:15 AM - 10:45 AM CEST
Advancing Education to Transform Lives & Society
Speakers: Sue Cunningham, President and CEO, Council for Advancement and Support of Education, US, Geir Mikalsen, Director Communications and External Relations, NHH, Norway, Teppo Heiskanen, Director, Advancement and Corporate Engagement, Aalto University
11:15 AM - 12:00 PM CEST
1. How to Build a Global Alumni Network
There are a lot of alumni living abroad willing to keep in touch with their alma mater and to put their international experience to good use. Let’s discuss and learn from each other on concrete examples of how we can reach, benefit and support international alumni and what kind of volunteering opportunities and engagement there is between universities, students and alumni internationally.
Speakers: Susanna Ritala, Alumni Life-wide Learning & Community Development Manager, Aalto University, Finland
11:15 AM - 12:00 PM CEST
2. Effective Mentoring: The Hybrid Solution
Before the pandemic hit in 2020, the NHH mentoring programme was based on physical seminars on campus. While external consultants advised against digital solutions during lockdowns, we felt sorry for the students being stuck at home and decided to test out digital mentoring - with encouraging results. Today we offer hybrid mentoring solutions.
Speakers: Gudrun Thorsheim, Advisor External Relations, Norwegian School of Economics, NHH, Norway
11:15 AM - 12:00 PM CEST
3. Getting the Most Value Out of an Alumni Community
Speakers: Anna Månsson, Head of Alumni Engagement Stakeholder Events, Stockholm School of Economics, Sweden
11:15 AM - 12:00 PM CEST
4. Interlinking Lifelong Learning Activities & Alumni Relations at our Universities
How can we involve alumni in developing (new) continuing education offers?
What are the best ways to go about marketing lifelong learning offers to alumni?
What about those people whose first experiences with our universities are our continuing and executive education courses and programmes - do we treat them as regular alumni afterwards?
Speakers: Jacob Jensen, Senior Executive Officer, Technical University of Denmark, Denmark
11:15 AM - 12:00 PM CEST
5. How to Develop and Nurture Your Advisory Board
One of the main goals of the ALUMNI Association is to build meaningful relationships with ALUMNI. How do you develop and nurture your Advisory Board for this goal's successful engagement and advancement? What are the key qualities and skills to look for in board members? How to organize the work of the Advisory Board to operate more purposefully?
We will look for answers to these and other related questions during the discussion. Join the discussion!
Speakers: Evita Štrausa, Business Development Expert, Riga Technical University, Latvia
11:15 AM - 12:00 PM CEST
6. Career Design Lab as a Service for Alumni
How can we support our alumni in the uncertain future of work? As career tracks are disappearing and demand increasing, we need to rethink our approach to career development, continuous learning and well-being. Towards this end, Aalto University has launched an initiative to create new resources and tools for students and alumni to design sustainable careers. Join this session to hear more about Aalto Career Design Lab and discuss how we can help alumni in their career design, also by engaging them in helping each other and the students.
Speakers: Annika Linna, Senior Communications and Marketing Manager, Advancement and Corporate Engagement, Aalto University, Finland
11:15 AM - 12:00 PM CEST
7. Hybrid Events
Better reach, less travel, cost efficiency….. the list of pros can be made long, and it may seem like the obvious choice to always include a virtual element in every event, but is that always wise?
Join this discussion on Hybrid Events to see how we can make the most out of these new possibilities without defeating the purpose of IRL meetings!
Speakers: Birgitta Rorsman, Senior Development Officer, Chalmers University of Technology, Sweden
11:15 AM - 12:00 PM CEST
8. CASE Membership Benefits
Join Christina Powis, CASE Head of Membership in Europe, for a discussion of how CASE can support your institutional aims and personal professional development. Learn from Christina and fellow delegates about the following topics:
• Data and Research How to use extensive research and networking resources to evaluate your institution’s standing and build better strategies.
• Global Network Connect with colleagues across the globe.
• Professional Development Explore live and digital training and receive direct mentorship to develop the skills and processes that drive success in your institution and beyond.
Speakers: Chistina Powis, Head of Membership, CASE, UK
1:00 PM - 2:00 PM CEST
1. Creating Compelling Narratives with 7 Basic Plots of Storytelling
Stories are like a magic lamp.
They have the power to make our wishes come true.
A strong narrative can inspire our alumni to do anything: engage, attend, volunteer, mentor, donate.
We need compelling stories. But where do we start?
Why not start with the basics?
Every memorable story is structured around one of the 7 basic plots of storytelling:
• overcoming the monster
• rags to riches
• voyage and return
• the quest
• comedy
• tragedy
• redemption
By understanding and embracing these 7 plots, we can craft stories that will excite, engage, and educate our alumni.
Speakers: Simon Fairbanks, Head of Student Recruitment Events, University of Nottingham
1:00 PM - 2:00 PM CEST
2. Institutional Alumni Relations Strategy: Laying the Foundations for Synergy Through Unity
In March 2020 the AU Business Committee approved the initiation of a process towards a comprehensive strategy to unify and augment the diverse and fragmented alumni relations efforts of the university’s five faculties.
Five months later the Committee approved the proposal of the cross-faculty working group. Prior to 2020, AU Alumni had become very limited in content – consisting essentially of part-time administration of membership and database. In early 2023 AU Alumni has been revitalized. Ambitions are high, common content is being created, cross-faculty cooperation is taking shape and systems support is strengthening and opening opportunities for further development.
In this interactive session with emphasis on time for Q&A, we will give you a hands-on presentation of the ends and means – and challenges – of the different stages of our journey – from “no common denominator” to “co-creating a common strategy” to “implementation and the centralized/decentralized balancing act”.
Speakers: Mette Slot Eriksen, Alumni Consultant, Aarhus University, Denmark, Charlotte Thye-Petersen, Alumni Consultant, Aarhus University, Denmark
1:00 PM - 2:00 PM CEST
3. How to Reach and Engage Potential Students in the Field of Lifelong Learning
How do you identify and engage with your target audience on digital platforms? How do you decide on which channels to utilize in the marketing mix? How does content matter? What does it cost?
Speakers: Elise Finstad, Advisor, Oslo Metropolitan University, Norway, Kristian Mehlum Lie, Senior Advisor, Oslo Metropolitan University, Norway
2:05 PM - 3:00 PM CEST
1. Optimise your Alumni Engagement Efforts using CASE Benchmarking
Join Divya Krishnaswamy (CASE) to learn more about CASE Insights, using CASE benchmarking to your advantage, and delve into the results from the CASE Insights on Alumni Engagement.
Speakers: Divya Krishnaswamy, Senior Research Analyst, CASE, UK
2:05 PM - 3:00 PM CEST
2. Eight Decades of Societal Impact: Jubilees and Brand-Building
In 2023, BI Norwegian Business School celebrates its 80th anniversary since its founding in 1943. Throughout 2023, BI’s ambition is to celebrate the school’s proud heritage and provide an abiding legacy for decades to come. The campaign BI80 will deliver significant societal impact, through engaging events, increased scholarship provision, and strengthened partnerships with alumni and the business community. This is a case study of the BI80 campaign. BI is a leading European business school at the forefront of global research, with excellent faculty in finance, economics, accounting, logistics, law, leadership, data science, marketing, communication and strategy. With more than 245 000 alumni, BI is among the most important forces shaping business and society in Norway.
Speakers: Birte Marie Horn-Hanssen, Head of Outreach, BI Norwegian Business School, Norway
2:05 PM - 3:00 PM CEST
3. Stormy Internal Waters: Uniting Your Institution for Maximum Impact!
How can you bring your entire institution together to work with your donors and alumni for maximum impact? What if the interests of your Dean are in conflict with that of your President? What if your alumni board wants one thing but the university leadership points in another direction? Might your academics be secretly fundraising and not sharing their projects and donors? Where do you even start if your institution is only beginning systematic alumni relations and fundraising – or do you have an advantage precisely because of that? Navigating the internal waters is a skill as important as your external alumni and donor voyages. We will present successful and not-so-successful cases to start the discussion – join us in this interactive plenary where you can share your own frustrations and discoveries!
Speakers: Teppo Heiskanen, Director, Advancement and Corporate Engagement, Aalto University, Bruno van Dyk, Strategic Advisor, Development and Engagement, CIMMYT, Italy
2:05 PM - 3:00 PM CEST
4. Best Practices of Alumni Management and Engagement in 2023
During this session, we will see all the best practices we have observed among the 300+ members of the AlumnForce community.
We will cover a wide range of topics including:
- community facilitation
- event organisation
- career services & lifelong learnings
- international community management
- communications and fundraising campaigns...
Come with your questions! We'll try to give you the best answers.
Speakers: Matthieu Gaudichau, Marketing & Communication Manager, AlumnForce, Baptiste Massot, CSO & Associate, AlumnForce
3:30 PM - 4:30 PM CEST
Closing Plenary: Collaborative Teams The Keynote
From Good Intentions to Business as Usual: Designing a Culture of Collaboration
In most teams and organisations, we typically set out with the greatest intentions for collaboration. We know why we should do it. As social creatures, we (usually) want to do it. We even know how to do it. So, why do we start… and then stop?
Many teams and projects start out with excellent collaboration efforts. And yet it’s predictable for many that once we get busy, individualism and silos creep back in. And so we start back over again, declaring that we ought to collaborate more. The cycle repeats.
In this talk, CEO and coach, Tracy Playle explores what it really takes to create a culture of collaboration in your teams and organisations that will actually transform the way that you work, and last. We’ll explore why successful collaborations have nothing to do with another new technology, more meetings, or frequent brainstorming sessions. Instead, we’ll look at what it takes to design a shared purpose and lay the foundations of trust, psychological safety, openness, creativity, connection, accountability and conflict resolution needed to make collaborations last and thrive.
Speakers: Tracy Playle, Tracy Playle Coaching
7:00 PM - 8:00 PM CEST
Bergen by Experts: Guided Tour to the Restaurant (Optional)
Please meet the CASE staff at the Thon Hotel Orion.
Address: Bradbenken 3, 5003 Bergen, Norway.
What3Words Location: ///replied.zoomed.memo
8:00 PM - 9:30 PM CEST
Dinner
Address: Kjoettbasaren Bien Basar Vetrlidsallmenningen 2, 5014 Bergen
What3Words Location: ///during.shorten.schools
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