![CASE District V & VI Annual Conference 2024 Header](/sites/default/files/styles/header_tall/public/media/image/D_24DIST5_AND_6_1920x490_Web%20HDR.jpg?h=618034fb&itok=GU5WoNkW)
All Sessions
CASE District V & VI Annual Conference 2024
CASE District V & VI Annual Conference 2024
Filter By:
Session Type
Topic
Sector
Experience Level
Disciplines
Competencies
65 Results Found
9:00 AM - 10:00 AM CT
Rabbit Hole Rescue: Let AI Return You to Your Comfort Zone
When was the last time a supervisor, colleague, or client asked for something that sent you down a big, complicated rabbit hole? 10 minutes ago? 5 minutes ago? We can spend ridiculous amounts of time researching, understanding, drafting, revising -- and wondering what we're missing. Artificial Intelligence can help take the pressure off by taking on some of your most mind-numbing tasks. Need a content strategy? ChatGPT can whip one up in seconds. Need to optimize a web page for search? Bard can crunch your Google Analytics and Search Console data and give you meaningful suggestions. Need to edit an image? Tools like Adobe Firefly make it easy. Find out how AI can be used to debug code, create reports, write proposals, generate web copy and so much more.
Speakers: Michael Barzacchini, Director, Marketing Services, Harper College, Patrick Kelly, Web Content Manager, Harper College
Competencies: Strategic ThinkingIndustry or Sector Expertise
9:00 AM - 10:00 AM CT
DEIB is not DEAD: Repositioning Your Inclusion Strategy During Turbulent Times
Over the past 18 months, court decisions and public policy has drastically changed how higher education can approach DEIB. While academicians and student affairs personnel prepare for their work, advancement practitioners face our own unique challenges. This workshop is designed for all members of an advancement organization – from alumni engagement to development to Marketing and Communications. Participants will be taken through a framework that will allow them to examine their own organizations’ readiness to be nimble in this contemporary environment, ultimately to support a culture that will keep all stakeholders engaged. Additionally, participants will come away with tools to structure DEIB work in a way that is mission-centric and supportive of all communities.
Speakers: Justin Gibson, Director of Development, Lindner College of Business, University of Cincinnati Foundation
Competencies: Strategic ThinkingGlobal and Cultural Competence
Experience Level: All Levels
9:00 AM - 10:00 AM CT
If It's Not in the Plan, We’re Not Doing It!
Mapping out and understanding your long-term goals can help you chart out the right steps to help you achieve success. This interactive session will cover the ins and outs of developing a strategic plan to help you achieve your professional and personal goals. It will also allow you to stop doing things “just because we have always done them before” which is a common theme in advancement.
Speakers: Josh Harraman, Director, Constituent Experiences- Strategy, The Ohio State University, Caryn Schultz Korman, Assistant Vice Chancellor of Alumni & Donor Engagement, University of Illinois Chicago
9:00 AM - 10:00 AM CT
Campaign Goal Setting: Data Analysis, Predictive Tools, and Negotiation
So, your institution wants to launch a campaign – now what? This session will provide an overview of campaign structure and organization and will dive deeply into fundamentals of campaign goal setting. Learn how your institution can examine past performance, current pipeline, and future growth rates to set goals AND leave with a nifty, customizable campaign calculator tool. We’ll also share insights on how the University of Denver is translating academic priorities to compelling philanthropic goals. And finally, we will review case studies in campus stakeholder negotiations that lead to comprehensive campaign ownership, including how to use data to encourage leadership to raise sights in goal setting. This interactive session will equip you to approach campaign goal setting with confidence!
Speakers: Meriel Hughes, Associate Vice Chancellor, Development, University of Denver, Lisa Redfield, Executive Director of Strategic Analytics and Prospect Development, University of Denver
Competencies: Strategic ThinkingBusiness and Financial Acumen
10:30 AM - 11:30 AM CT
Building Campus Partnerships with a Credential Program: Miami University’s CAPP
Navigating the intricacies of advancement can often be a daunting task for campus partners, leaving them uncertain about who to contact for collaboration and engagement. Such lack of clarity leads to missed opportunities, with events and initiatives unfolding without the valuable input and participation of the advancement office. Miami University’s Division of University Advancement confronted these issues head-on, cultivating a solution that is changing campus partnerships - the Certified Advancement Partner Program (CAPP).
In this session, explore the strategies and structures of CAPP, a pioneering credential program designed to demystify advancement processes and form a cohesive network of true campus partners across diverse campus sectors. Drawing from the practical experiences and challenges encountered at Miami University, this session will offer actionable insights to initiate and sustain a similar partnership-building program within your organization.
In this session, explore the strategies and structures of CAPP, a pioneering credential program designed to demystify advancement processes and form a cohesive network of true campus partners across diverse campus sectors. Drawing from the practical experiences and challenges encountered at Miami University, this session will offer actionable insights to initiate and sustain a similar partnership-building program within your organization.
Speakers: Michelle Rosecrans, Senior Director, Alumni Engagement, Miami University, Emily Berry, Assistant Vice President for Development, Annual Giving, Miami University, Stacey Lowery Bretz, Dean and Professor of Chemistry, Getty College of Arts & Sciences, Ohio Northern University
Competencies: Industry or Sector ExpertiseRelationship Building
10:30 AM - 11:30 AM CT
Alumni Takeover: How a group of Alumni spark engagement among peers
During the COVID pandemic, a group of alumni created a nostalgic environment via Facebook to stay connected to their alma mater. Excitement was apparent, and the CMU Alumni Engagement team worked with a dedicated group of volunteers to produce a fun-filled reunion weekend. We listened to their hopes and dreams, and partnered with the campus and Mt. Pleasant community to implement the three-day long event, all while empowering our volunteers to lead. Our commitment to this dedicated group of volunteers has ultimately led to increased alumni engagement via first-time attendees, donors, and contributed to overall economic growth during a “slow” weekend in Mt. Pleasant. The biggest hit of the weekend was the chance to truly relive their time at CMU and move BACK into the residence halls on campus. This was so successful that our Residence Life department has since opened up a recently retired hall to alumni for special events and occasions to accommodate steadily increasing demand. This new tradition continues to evolve as new ideas for alumni programming converge with growing interest from campus partners.
Speakers: Brittany Milan, Sr. Associate Director, Alumni Engagement, Central Michigan University, Marcie Otteman, Executive Director, Alumni Relations & Constituent Engagement, Central Michigan University
Competencies: Relationship BuildingStrategic Thinking
Experience Level: Level 1All Levels
10:30 AM - 11:30 AM CT
The Road to Leadership: What it Really Takes to Advance in Advancement
For most of us, the road to fundraising was accidental. We arrive from completely different careers and wildly unique backgrounds. The path to leadership is just as diverse and, honestly, a little mysterious. Join this panel of Advancement leaders to pull back the curtain on what the top jobs really take. If you’re a new leader, get advice on how to think big, focus on your biggest value, and inspire a culture shift not a culture shock. If you’re an aspiring leader, learn what skills, experiences, and opportunities to seek out that will prepare you for your next step.
Speakers: Jenna Goodman, CEO & CoFounder, Generous Change, Kris Wood, Associate Vice President for Advancement, Texas Tech University Advancement, Noah Shepard, Vice President of Development, University of South Dakota Foundation, Joanna Curtis, Vice President for Advancement, Macalester College
Competencies: Industry or Sector ExpertiseLeadership
Experience Level: Level 4All Levels
10:30 AM - 11:30 AM CT
Building The New Luther.Edu
The higher education landscape has continued to change in recent years, including the need for bold messaging everywhere that our audiences are. Screen usage has increased dramatically over the past decade, with all demographics reading information online, engaging with social media networks, streaming shows, video conferencing, and even attending classes virtually more and more.
Needless to say, Luther has chosen to prioritize sharing our story and brand more loudly and intentionally. After the completion of market research, brand research, campaign concept development, attaining internal buy-in, and external market tests, Luther has implemented a bolder look and feel across multiple channels reaching many different audiences.
Luther College’s new website was launched in August 2022 with this new campaign, after just over a year of dedicated work with mStoner, a Carnegie Company. Our focus in this session will be a review of this process: our new brand strategy, approach to information architecture, and the conceptualization of a new governance policy. Now with two website awards and high marks in user experience, we will share what we have learned, what we would have done differently, and what we’re still tackling as we continue to build on this new foundation for Luther’s marketing and communication efforts.
Needless to say, Luther has chosen to prioritize sharing our story and brand more loudly and intentionally. After the completion of market research, brand research, campaign concept development, attaining internal buy-in, and external market tests, Luther has implemented a bolder look and feel across multiple channels reaching many different audiences.
Luther College’s new website was launched in August 2022 with this new campaign, after just over a year of dedicated work with mStoner, a Carnegie Company. Our focus in this session will be a review of this process: our new brand strategy, approach to information architecture, and the conceptualization of a new governance policy. Now with two website awards and high marks in user experience, we will share what we have learned, what we would have done differently, and what we’re still tackling as we continue to build on this new foundation for Luther’s marketing and communication efforts.
Speakers: Laura Barlament, Executive Director of Strategic Marketing and Communications, Luther College, Michael Bartels, Creative Director, Luther College, Adam Kraft, Web developer, Luther College, Sara Doerder, Director of Marketing Operations, Luther College, Kelsey Anderson, AVP, Client Success, Carnegie
Competencies: Strategic ThinkingIndustry or Sector Expertise
Experience Level: All Levels
10:30 AM - 11:30 AM CT
Growing Impact: Building a Successful Crowdfunding Program at NIU
In 2021, the NIU Foundation launched its crowdfunding program: NIU Impact. Since then, we have been able to work with campus partners and stakeholders to conduct targeted and time-sensitive campaigns that harness the power of volunteers and their individual networks. To date, we have raised over $340,000 from more than 2,300 donations, and have partnered with units in every division of campus.
For FY24, the annual giving team crafted an internal marketing plan to help grow the number of crowdfunding projects, as well as increase the number of donors and dollars raised. The result? Our fall 2023 cohort of projects was the largest to date, with donors making over 450 gifts totaling more than $50,000, and we are on track to have the highest number of donors and dollars raised in a fiscal year.
In addition, for FY24 we shifted from group-based training sessions for crowdfunding partners, to a collection of asynchronous training videos. This change resulted in time-savings for both our staff and participants, and can be used again for futures cohorts.
For FY24, the annual giving team crafted an internal marketing plan to help grow the number of crowdfunding projects, as well as increase the number of donors and dollars raised. The result? Our fall 2023 cohort of projects was the largest to date, with donors making over 450 gifts totaling more than $50,000, and we are on track to have the highest number of donors and dollars raised in a fiscal year.
In addition, for FY24 we shifted from group-based training sessions for crowdfunding partners, to a collection of asynchronous training videos. This change resulted in time-savings for both our staff and participants, and can be used again for futures cohorts.
Speakers: Cody Carter, Assoc. Director of Annual Giving, Northern Illinois University
Competencies: Strategic Thinking
Experience Level: All Levels
10:30 AM - 11:30 AM CT
Building a Pipeline: Annual Giving and Engagement Portfolios
Are you questioning the future of phonathon, rethinking the role of alumni participation rates, moving away from membership models, assessing campaign readiness, or "simply" realizing that you have data gaps in your donor pipeline?
Evolve your annual giving and alumni engagement operation and build capacity through technology by launching constituent portfolios to strategically target and scale personalized outreach and outcomes. Using Gravyty’s Raise platform, learn how the University of Northern Colorado deepened its pipeline of donors and volunteers to achieve current and future campaign goals.
Speakers: Lyndsey Crum, Assistant Vice President, Alumni Relations, University of Northern Colorado Foundation, Inc, Clare Buttry, Executive Director of Advancement, University of Northern Colorado
Competencies: Strategic ThinkingIndustry or Sector Expertise
Experience Level: All Levels