All Sessions
CASE District V & VI Annual Conference 2024
CASE District V & VI Annual Conference 2024
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4:30 PM - 5:30 PM CT
Engaging Young Alumni...Ten at a Time
Young alumni engagement is a puzzle that all institutions need to solve, but that's easier said than done. The 10 Under 10 Awards program has proven over the past six years that a simple awards concept can work to engage highly successful emerging leaders within the young alumni community while also creating connection opportunities for Admissions, Career Services, Marketing and Academics to that ultimately elevate the entire institution. Through campus partnerships, we've been able to use the program to not only elevate alumni success stories and engage recipients and their networks, but also create meaningful career networking opportunities for alumni and students alike. We'll spend time reviewing this award program and how it has evolved, provide examples of how it's been used to impact multiple departments, and then challenge attendees to think of ways their own campus could be positively affected by a similar program.
Speakers: Kate Ralston, Director of Alumni Engagement, Hope College, Megan Scheldt, Director of Student Engagement & Operations, Hope College
Competencies: Industry or Sector ExpertiseRelationship Building
Experience Level: All Levels
4:30 PM - 5:30 PM CT
Empowering Student Voices: Catalysts for Higher Education Advancement
This session delves into the crucial role of students and their voices in shaping Advancement, specifically fundraising. It will explore how students are the catalysts for change and innovation within institutions and how we in Advancement can utilize that. We will discuss topics such as philanthropy education, student-to-student fundraisers, donor relations utilization of students, real-world success stories, and much more.
Speakers: Abbey Kamin, Assistant Director, Outreach Center, Macalester College
Competencies: Strategic ThinkingRelationship Building
Experience Level: All LevelsLevel 2
4:30 PM - 5:30 PM CT
Targeted Engagement for Meaningful Impact: Strategic Engagement Pools (SEPs)
Session Overview
In today's rapidly changing landscape of alumni relations and advancement, institutions face the challenge of effectively engaging alumni who have demonstrated interest and possess significant wealth capacity. To address this challenge, we propose a session titled " Targeted Engagement for Meaningful Impact Strategic Engagement Pools (SEPs)" for the CASE (Council for Advancement and Support of Education) conference. This presentation will showcase innovative strategies and best practices for creating and utilizing SEPs to empower engagement officers to focus their efforts on the most promising alumni prospects.
Speakers: Erin Dietrich, Executive Director of Alumni Engagement, University of Denver, Lisa Redfield, Executive Director of Strategic Analytics and Prospect Development, University of Denver
Competencies: Industry or Sector ExpertiseStrategic Thinking
Experience Level: Level 3All Levels
Topics: Alumni Engagement
4:30 PM - 5:30 PM CT
Talent Acquisition Solutions to Higher Ed’s Hiring Problem
I don't even have to cite the statistics around the difficult hiring market, we all are feeling the pain every time we go to hire. Everyone is struggling to find talent and the candidate pools just seem to get smaller and smaller. With almost 10 years of experience in Higher Education and Talent Acquisition, I'm here to offer you some industry best practices and tested examples of how we're tackling the hiring problems at Ohio State University.
Speakers: Alex Broshious, Senior Talent Acquisition Consultant, The Ohio State University
Competencies: Strategic Thinking
Experience Level: Level 4All Levels
4:30 PM - 5:30 PM CT
Stronger: Building positivity within a college amid two traumatic events
A pandemic and a campus shooting would be enough to stop most college programs in their tracks, but students in the health sciences rarely get a moment to rest. With state mandates on the number of clinical and lecture hours, students at the Michigan State University College of Nursing were required to carry on during two traumatic events within the past few years. See how the college community came together to encourage wellness and positivity for its students during some of its most difficult times.
Speakers: Kristofer Karol, Senior Communications & Marketing Officer, MSU College of Nursing, Wes Buskirk, Digital Communications Manager, MSU College of Nursing
Competencies: Strategic ThinkingRelationship Building
Experience Level: All Levels
4:30 PM - 5:30 PM CT
Engaging with Intention: Designing and Measuring the Impact of Segmented Alumni Engagement
At Indiana University, we have begun to move away from approaching programs solely with the goal of filling a room to strategically segmenting and considering our audience goals when designing and developing programs and events. This centering on the alumni experience drives to a more meaningful engagement/outcome, allowing us to focus more specifically on the needs and experiences of our diverse audience. This session will present a case study of how we began to do this work at Indiana University and the tools we have built to measure the impact. We will also discuss ways in which you can scale this model no matter the size of your shop.
Speakers: Allison DeWitt, Managing Director of Strategic Initiatives, Indiana University, Estela Kite, Associate Director of Market Engagement, Indiana University
9:00 AM - 10:00 AM CT
Pragmatic Metrics: A Grounded Approach To Inspiring & Retaining Gift Officers
Metrics are ever-present in development shops around the country. But how do you make them simple, effective and powerful? How can you make sure your metrics also incentivize a development officer to stay at the institution?
In this session, we will examine the metrics journey for both Vanderbilt University and Bellarmine University, two development offices on different scales, but utilizing the same fundamental framework to motivate their fundraisers to year over year success and retention.
We will also cover:
• Creating a cultural behavior around metrics, not a “gotcha” atmosphere
• Balanced and custom metric designs for each individual development officer depending on experience, unit coverage, 3-year averages, and a variety of other factors
• Formulaic financial incentive programs from a large budget operation to a small budget operation
• Clear career ladders and performance expectations for each development officer
We encourage you to attend what is sure to be an engaging and lively discussion.
Speakers: Scott Self, Vice President for Development and Alumni Relations, Bellarmine University, Taylor Wood, Assistant Vice Chancellor for Development, Vanderbilt University
Competencies: LeadershipStrategic Thinking
Experience Level: All Levels
9:00 AM - 10:00 AM CT
Celebrating 50 Brilliant Years of Women: A Journey – Not a Destination
Telling the story of the women who helped build your community is a crucial part of a comprehensive giving strategy. Whether you’re honoring family, staff, or alumnae, centering women in your campaigns means giving a historically ignored group a chance to guide the present and future of your institution.
In this session, you'll learn how, in honor of the 50th anniversary of their school embracing co-education, Western Reserve Academy blew past their initial goal of $1 million with their 50 Brilliant Years of Women campaign. Western Reserve Academy achieved this by centering their fundraising strategy around continuously recognizing and honoring the inspiring women of their community, past, present, and future. You'll also learn specific strategies you can use to do the same no matter the group you want to spotlight. From hosting strategic events to utilizing alumni awards, and using data to guide your fundraising decisions, you’ll have all the tools you need to tell the whole story of your institution.
Are you ready to engage your next generation of major donors?
In this session, you'll learn how, in honor of the 50th anniversary of their school embracing co-education, Western Reserve Academy blew past their initial goal of $1 million with their 50 Brilliant Years of Women campaign. Western Reserve Academy achieved this by centering their fundraising strategy around continuously recognizing and honoring the inspiring women of their community, past, present, and future. You'll also learn specific strategies you can use to do the same no matter the group you want to spotlight. From hosting strategic events to utilizing alumni awards, and using data to guide your fundraising decisions, you’ll have all the tools you need to tell the whole story of your institution.
Are you ready to engage your next generation of major donors?
Speakers: Andrea Brechtelsbauer, Director of Annual Giving Programs, Western Reserve Academy, Amy Swegan, Director of Leadership Giving, Western Reserve Academy, Holman Gao, Founder & CEO, Boost My School
Competencies: Strategic ThinkingRelationship Building
9:00 AM - 10:00 AM CT
Demonstrating ROI: Employment Data and Alumni Outcomes
How often have you been faced with the following questions: 1) Who are the top employers of our alumni? 2) Are there alumni working in XYZ who are available to meet with students? 3) What’s the value of a [insert area of study] college degree?
In this session, we will share how the Advancement team at the University of Northern Colorado built a public-facing Power BI dashboard reflecting real-time alumni employment outcomes. We will cover topics including: 1) Data acquisition and standardization; 2) Dashboard creation and iteration; 3) Change management and community/alumni partnerships.
Speakers: Clare Buttry, Executive Director of Advancement, University of Northern Colorado, Lyndsey Crum, Assistant Vice President, Alumni Relations, University of Northern Colorado Foundation, Inc
Competencies: Strategic ThinkingIndustry or Sector Expertise
Experience Level: All Levels
Topics: Alumni Engagement
9:00 AM - 10:00 AM CT
Transforming Recent Graduates into Engaged Alumni
The alumni and donor lifecycles show how to engage populations at various stages to create institutional affinity, support and giving. An essential preliminary step is to bridge the gap from student to engaged alum. In this session, we'll share our results-driven "Alumni 101" strategy and multichannel marcomms tactics for capturing new graduates while they're still listening.
Speakers: Jacqueline Lee, Associate Director of Alumni Communications, Wayne State University, Audrey Lama, Alumni Relations Officer, Wayne State University
Competencies: Strategic Thinking
Experience Level: Level 3
Topics: Alumni EngagementBranding